Win Wisely.

Lose Powerfully.

Create Your Exceptional Career, Team

. . . and Life.

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Win Wisely by MythBusting 

This short guide shows how successful people win more by not being seduced by management and personal development myths in midst of chaos.  These few insights from over 15,000 CEOs help you discover bold new methods to debunk myths so you can win during disruptive times.


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With over 2,000 speeches around the world, working in over 100 industries, and published in 13 languages, Don's keynotes, panel discussions, and interactive workshops have made him a Top 10 speaker in the world's largest CEO organization.

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What Is This Winning and Losing Thing About?


We’re told that everyone has to be successful, get a trophy,

But in the real world someone wins, someone loses.


We are here because winners and losers:

  • Drive civilization to get stronger vs protecting the lowest common denominator.
  • Create greater science, society, and organizations vs diluting everything.
  • Make us faster vs going as slow as the slowest person.


It’s not a choice.

You’re hardwired to win.


What does winning mean to you?

But we're told that losing is bad.




Behind very successful people is a well-worn road of failures.

Ignore this and we shift our focus from owinning to keeping someone from losing.


I help make you a winner

. . . or a powerful loser


Executive Team
Winning Bootcamp

Take executive thinking to new strategic levels by busting myths causing the high failure rates of strategic planning and using scientific, evidence-based methods to produce superior results. Fresh insights discovered by Don Schmincke while at Johns Hopkins couples the latest sciences with the most ancient insights to produce a proprietary program developed with 15,000 CEOs in over 100 industries. 

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The CEO Winning Leadership Lab

A 6-week group-coaching cohort experience exposing CEOs to the latest applied research to:

  • Increase revenues
  • Enhance strategic growth and competitive advantage
  • Resolve talent recruitment and retention challenges
  • Reduce change resistance
  • Improve accountability and execution speed

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"Becoming Samurai" Winning Leadership Training

An online training program based on 700 year old archive and proven in over 2,000 workshops. Designed to:

  • Increase career potential
  • Improve personal leadership
  • Enhance recognition
  • Strengthen team bonding
  • Achieve Extraordinary results


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Winning by mythbusting the lies, myths, and delusions of management gets you better traction in your:
  • career
  • sales
  • talent
  • culture
  • competitive advantage


See what a MIT and Johns Hopkins researcher discovered.

"The past two days exceeded my wildest expectations. Thank you!"

F500 CEO (construction industry)

"We've seen hundreds but never anything like this. You were the highest rated we've had!"

CHAIR, World's Largest CEO Member Organization

“What a profound impact you've had on me personally, our team, and on Apple as a whole...We would not be where we are without you.”

APPLE, C-Level Officer

"Never experienced such an effective consulting program. The first time we've gotten these kinds of results from anyone . . . and I've seen a LOT of consultants!"


"With your programs, our revenues and profits increased dramatically."

CEO, Inte Q

"The most revolutionary and transforming event in my entire career."

Aerospace CEO

Set Up an Exploratory Call

Let's talk about how your current challenges and determine if we're a good fit for each other.