The Donversation
The newsletter
--- Introducing Charter Membership ---
The research opened your eyes.
Now get the implementation.
The Donversation's paid tier isn't more premium content. It's the implementation layer — the frameworks, the genetic triggers, the tribal patterns that turn what you've been reading into what actually gets fixed.
First 500 members only · Friday 5PM ET cutoff · See guarantee details
Why smart executives keep making the same expensive mistakes
For 25 years I've watched brilliant CEOs do everything right on paper. Read the books. Hired the coaches. Ran the workshops. Created the values statements.
And still hemorrhaged value — because the human brain wasn't designed for what we're asking it to do.
Your primate wiring — the same genetic patterns that kept our ancestors alive on the savanna — actively sabotages the decisions you're making this week. Not because you're not smart. Because being smart doesn't override 200,000 years of evolutionary programming.
The free newsletter exposes the myths. Surfaces the patterns. Makes you uncomfortable in the right ways.
But uncomfortable isn't the same as fixed.
This paid tier provides the fix.
One framework. One CEO.
$3.5M in waste eliminated.
This would've cost me $50K in consulting fees to get 10% of the results.
I don't need more information. I need better judgment.
Three pillars. Built and validated across DHL, DuPont, the US Navy, and 100+ industries.
Not theories. Not programs-of-the-month. Actual deployment science.
- Executive Implementation Briefs — bi-weekly deep dives with actionable frameworks
- Raw Research — from field testing and global expeditions
- Priority access to new insights before public release
- Using the same methods I use with $50K advisory clients
- No fluff. No cheerleading. Just better thinking
- First cohort starts soon
- Ready-to-deploy frameworks and templates
- On-demand audio library
- VIP pricing on custom advisory work
Free - gives you the question.
Paid - gives you the answer.
The paid tier isn't for everyone.
It's for the few of our 50,000 members who recognize what's actually broken.
Two options. One deadline.
- ✓All free content, forever
- ✓Bi-weekly Executive Implementation Briefs
- ✓Inner Circle Roundtables
- ✓Full implementation toolkit & templates
- ✓Priority research access
- ✓On-demand audio library
- ✓VIP advisory pricing
- ✓Lifetime rate guarantee
- ✓All free content, forever
- ✓Bi-weekly Executive Implementation Briefs
- ✓Inner Circle Roundtables
- ✓Full implementation toolkit & templates
- ✓Priority research access
- ✓On-demand audio library
- —VIP advisory pricing
- —Lifetime rate guarantee
Most executives can expense this as professional development.
Not in dollars — in time. Trust. Momentum.
Now consider: what would it be worth to see that mistake coming three months earlier?
That's not a rhetorical question. That's the value proposition. At $17.95 a month, the math resolves the moment you prevent one bad hire, catch one culture disaster early, or avoid one strategy that was doomed from day one.
Questions worth asking
This is an educational newsletter approach vs a $50K consultant. This paid tier gives you the same frameworks I use in client engagements — but you deploy them yourself, on your timeline, inside your organization. The roundtables add the advisory layer without the invoice. But this augments, not replaces, good consultants you may be using. I started this newsletter because even though I have active clients, I cannot get to everyone. I am also developing certifications for other consulting groups to apply this with their clients. Stay tuned.
No. Charter Members lock in $17.95/month (or $175/year) permanently. When we raise prices for new members, your rate stays exactly where it is. That's the point of Charter pricing: you moved early, you pay early-adopter rates forever.
Almost certainly. At $17.95/month or $175/year, this falls well within standard professional development budgets. Most companies expense far more for far less useful leadership content.
That's great. Stay on the free version. No pressure. It will keep doing what it does — exposing myths, surfacing uncomfortable patterns, challenging how you think. The paid tier is for members who want to move past "interesting" into "I need to actually fix this." If that's not you yet, the option will still be here for you later.
The first Inner Circle Roundtable cohort starts in March. Charter Members get priority placement. Sessions are capped at 40 executives — the earlier you join, the more likely you are in the first group.
Stop collecting insights.
Start using them.
500 Charter spots. One deadline. The same frameworks that eliminated $3.5M in waste and transformed leadership teams across DHL, DuPont, and the US Navy — now available at $17.95/month, locked for life.
Lock In Charter Rate — $17.95/mo →Friday 5PM ET cutoff · First 500 only · Rate locked permanently
