The "Becoming Samurai"
Leadership Program
Ancient Wisdom for Rapidly Sharpening Your Leadership Performance
- Increase Speed of Execution
- Unleash Decisiveness
- Magnify Confidence and Resilience
- Enhance Team Performance
- Drive Strategic Achievement Higher
The exclusive leadership program
developed at Johns Hopkins University and based on the bestseller
"The Code of the Executive"
by Don Schmincke

You want to lead others to:
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Innovate.
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Take risks.
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Say uncomfortable truths.
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Challenge and be challenged.
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Win in targeted markets.
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Be honest and transparent.


Yet they still:
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Resist change.
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Avoid risk.
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Evade decisiveness.
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Dodge accountability.
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Fear challenging each other.
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Miss performance targets.
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Are not aligned with your vision.
But you've done all the right stuff to develop your leadership:
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Coaches
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TEDx talks
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Seminars
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Thought leaders
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Bestselling books
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The best operating system
So why is it not working?
Something deeper sabotages your leadership:
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Hesitation.
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Unproductive behaviors.
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Dysfunctional politics.
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Missed performance targets.
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Lack of bravery needed to confront the real issues.

Fear
STOP
FEAR
from hindering your leadership and organization!
How?
The answer was buried in ancient leadership secrets codified over 700 years ago.(1)
Oxford gave me permission to publish it.
I then trained over 15,000 CEOs.
Now I'm going to teach it to YOU.
Hello, I’m Don Schmincke
At MIT and Johns Hopkins I studied planetary physics, biomedical engineering, and genetic evolution. Then I spent 30 years on global expeditions researching strategic performance of humans.
Like many other "thought-leader" consultants, I have the usual credentials . . .
- Written books (3 best-sellers)
- Delivered over 2,000 speeches
- Been awarded as a top 10 speaker (for world’s largest CEO organization)
- Top 20 Business Minds Award
- Lifetime Achievement Speaker Award
- Trained over 15,000 CEO’s in over 100 industries

Yet, I’m the guy they bring in when all the “experts” fail.
Incredible experiences resulted from my research:
- nearly arrested as a capitalist spy in the Soviet Bloc
- got shot off an aircraft carrier
- survived in the Kurdish capital as Tehran held hostages
- was the first white person brought into an African Tsonga village
- developed missile inertial guidance systems while my frat brothers took Vegas (later exposed in the movie “21”)
So, yeah, I’ve been through a lot figuring out how to help you solve executive challenges.
INTRODUCING

Strengthen your leadership performance in 7-weeks.
Based on the program Don Schmincke developed at Johns Hopkins.
Each module contains:
- Practical implementation exercises with on-the-job action steps.
- Multiple, highly effective instructional modalities including:
- Brief, easily consumable content
- Useful downloads
- Short, impactful video lessons of 5 - 7 minutes
And performance checkpoints with your Coach/Chair/CEO
to enhance your success!
Why Use Samurai Training?
(a brief 20-second overview)
What's In The Program?

MODULE 1: Initiation
Prepare yourself emotionally, mentally, and physically for the journey ahead.
MODULE 2: Fear
Identify what stops you from reaching higher, taking risks, and improving your performance. Learn how to move beyond your fears, and seek higher potential.
MODULE 3: Death
Sustaining strength requires continuous evolution. Change is necessary. What must "die" in order for you to ascend higher?
MODULE 4: Dying
Primal, selfish, ego-driven behaviors hinder growth and performance. Understand how to deal with removing the EGO and let go of what's holding you back.
MODULE 5: Progress Checkpoint
Here you check your development with your manager or trusted colleague. The observations and feedback help you evolve and drive your journey to the next level.
MODULE 6: Bravery
How to be brave enough to do the right thing, create superior results, make wise decisions, and honor your values and purpose.
MODULE 7: Honor
Honor is critical for successful leadership. It drives trust, honesty, and integrity. Your journey becomes strained when disrespect arises from others, but a Samurai has no excuse to violate this Code.
Ready for the Next Level?
The future won't wait